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From the Folks Who Brought You the Word “Encore,” Something New.


The people who brought you the word "encore" (relative to age) have another new word for your consideration.

It’s “cogeneration” — a strategy for “bringing generations together to solve problems, bridge divides and co-create the future.”

Today, my friends and colleagues at Encore.org — I serve as vice chair of the board of directors — doubled down on the idea and the power it could have to change our future with a new name, CoGenerate.

Here’s how CoGenerate’s Co-CEOs Marc Freedman and Eunice Lin Nichols explain their next chapter.

“Co” means together in Latin. Think connection, collaboration, community. Think CoGenerate.

Today’s a big day for us. We’re changing our name from Encore.org to CoGenerate because we believe there’s never been a more critical — or more promising — time to reach across the generational divide and work together for change.

As Encore, we helped change cultural expectations for the years beyond 50 and expand the contributions of older people. As CoGenerate, we’re focusing on what the vast and growing older population can do in collaboration with younger generations to solve society’s most pressing problems.

We call that intergenerational collaboration “cogeneration,” and we believe it’s an essential and effective strategy to create connection across differences, combat polarization and ageism, and build an equitable, healthy, inclusive, productive, safe, and joyful world together.

The challenges — and opportunities — are clear.

Read the rest of Marc and Eunice’s essay here.

And while you’re on the new CoGenerate site, I hope you’ll sign up for the group’s occasional emails so you can take advantage of the many terrific learning opportunities and fellowships they offer.

P.S. Generations Over Dinner will premiere on Clubhouse on 10/20 at 3pm PT / 6pm ET for a cross-generational conversation about Love and Friendship. Click here to RSVP.

Have you hosted or participated in a Generations Over Dinner event? (we had 7 generations at the table in Denver and Blue Mountains of Australia, recently!) I would love to hear about your experience]. If you haven’t yet, please join our movement to create meaningful multi-generational conversations. How many generations can you bring to the table? Plan a dinner here.

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