Richard Leider


Richard Leider’s journey embodies the power of purpose in action. After a profound early-career revelation about the importance of meaning in work and life, he pioneered the global purpose movement, becoming one of the world’s most sought-after experts on purposeful living. His groundbreaking work has transformed how we think about purpose – from a luxury for the few to a fundamental need for health, happiness, and longevity.

As the co-creator of the Life Reimagined Institute at the American Association of Retired Persons and global purpose ambassador for Blue Zones, he’s shown that purpose isn’t just philosophy – it’s a practical path to living longer and better. Now he helps others discover their own unique calling through proven tools & practices that help millions worldwide.

➥ Purpose Pioneer: Created the renowned Calling Cards method, helping millions worldwide discover their authentic purpose.

Bestselling Author: Wrote 11 books including The Power of Purpose, translated globally and now in its milestone fourth edition.

Global Impact: Named one of Forbes‘ top 5 executive coaches, leads purpose workshops from corporate boardrooms to African safaris.

Lifelong Explorer: Still leading walking safaris at 80, embodying his message that purpose keeps us growing at every age.

Richard will show you that purpose isn’t some far-off destination – it’s a force you can tap into right now, transforming your life into something more meaningful.

Wisdom Well Blog