Tim Parr

Tim Parr is the CEO and Founder of CADDIS, an eyewear brand that crushes age stereotypes. He believes in defying our society’s addiction to youth and fueling getting older and owning it. 

Tim got his start as an entrepreneur when he founded Swobo, a California action sports clothing company that expanded into a bike company. After that he worked for some of the world’s most respected brands, such as Patagonia, L.L. Bean, Filson, and many more. He has lectured at the Stanford School of Design, Modern Elder Academy, San Francisco Academy of Art, and the California College of Arts. 

In 2013, he formed a bluegrass band and hit the road touring the Western United States – despite not knowing how to play the guitar. He has made a successful life out of defying norms and expectations and exploring opportunities based on his interests and instincts rather than what mainstream thinking would have us believe is the “proper” way to do things. 

Now he’d like you to understand how awesome your life can be when you embrace possibility and “do the thing” you have been dreaming about doing.