A 3-day Business Workshop with Chip Conley

PEAK:
Boost Your Company’s Mojo with Maslow

Mar 17 - Mar 20, 2025 in Santa Fe, USA
Led by: Chip Conley, Darby Rose

Drive success across your organization by meeting your key stakeholders’ deepest desires

Successful businesses understand that there are three key ingredients to a thriving, sustainable business: your employees, customers, and investors.

When you know how to meet these stakeholders’ needs in a way that inspires trust, loyalty, and commitment, your organization can achieve a state of “mojo” that boosts performance across the board and allows you to not only survive but thrive, even in challenging times.

Maslow’s Hierarchy of Needs offers a powerful framework that businesses can use to identify and meet the needs of their three key stakeholder groups.

By using Maslow’s Hierarchy to connect with your employees, customers, and investors on a deeper emotional and psychological level and provide them with “peak” experiences that inspire connection, awe, and fulfillment, you can create a more engaged and motivated workforce, deliver better customer experiences, and improve financial performance and results.

In this three-day workshop with MEA co-founder Chip Conley, author of Peak: How Great Companies Get Their Mojo from Maslow, you will learn how to adapt Maslow’s Hierarchy of Needs to boost your organization’s mojo and foster stakeholder relationships that lead to sustainable success.

What you’ll gain

Through Chip’s experiential activities and evidence-based training, you will discover how to:

  • Identify the different levels of needs for each stakeholder group – and how to provide them with what they’re looking for
  • Speak to your stakeholders’ deepest desires to inspire high levels of connection and commitment
  • Give your employees, customers, and investors what they need to survive, succeed, and transform
  • Foster authentic community and connection within your organization to boost motivation and elevate performance and profitability
  • Learn how to meet your customers’ unrecognized needs and inspire them to become outspoken evangelists for your company
  • Instill trust, confidence, and pride of ownership in your investors to ensure their continued belief in your mission

You will leave the workshop equipped with a clear vision and next steps to boost performance across your team or organization – along with the renewed energy and motivation to make your vision a reality.

Boost your transformation by bundling this workshop with Chip’s 3-day Wisdom at Work workshop on March 20-23 and save $2,200! Info below.

Meet your faculty

Chip Conley

MEA Co-Founder and Author of Peak: How Great Companies Get Their Mojo from Maslow

Bestselling Author | Entrepreneur | Innovator | Disruptor | Speaker

Chip Conley is a three-time TED speaker on the big stage and one of the world's leading experts at the intersection of business innovation, psychology, and spirituality.

As one of the creators of the boutique hotel movement and the "modern elder" to the young Airbnb founders, Chip is a disruptor and expert on entrepreneurship and business leadership. He’s a globally-recognized thought leader on the future of work and the competitive advantages of a multi-generational workplace, and serves on the board of Encore.org and the advisory board for the Stanford Center for Longevity.

Chip was inspired by his experience of intergenerational mentoring as a “modern elder” at Airbnb – where his guidance was instrumental to the company’s extraordinary success – to found his latest company, MEA (Modern Elder Academy). He is now on a mission to disrupt the aging industry by giving people the tools they need to thrive in midlife and beyond and create long, healthy, purposeful lives for themselves.

He and his team are dedicated to providing transformative growth experiences in breathtaking natural environments that inspire people to become their best selves.

Reviews for Chip’s book:

PEAK: How Great Companies Get Their Mojo from Maslow

I love the Joie de Vivre heart icon that Chip uses to illustrate how a passionate corporate culture breeds happy employees, which leads to satisfied customers, which results in a profitable and sustainable business.

Sir Richard Branson
Founder and chairman, Virgin Group Ltd.


Thoroughly engaging and full of useful ideas to create peak performance. Practical wisdom at its best, providing vivid examples plus personal experience to help leaders get terrific results.

Warren Bennis
Distinguished professor of management at the University of Southern California and author of On Becoming a Leader

Within this engrossing, inspiring, and all-around wonderful book is the gripping story of an extraordinary company facing the most trying circumstances imaginable and emerging stronger than ever. If you want to build a great business, work in a great business, or simply understand what greatness in business is all about, you need to read Peak.

Bo Burlingham
Editor-at-large of Inc. and author of Small Giants: Companies That Choose to Be Great Instead of Big


Chip Conley has captured something special here. Peak shows how to apply fundamental human principles toward building a great company and offers poignant insights for all leaders.

John Donahoe
President of eBay Marketplaces

This transformational leadership workshop is for you if…

You’re looking for effective ways to boost employee morale, motivation, and performance

You want to create a culture of deeper connection, collaboration and commitment across your organization

You want to foster your team’s creativity and innovation by facilitating peak experiences that inspire self-actualization

You are looking for more effective ways to meet your customers’ needs and earn their loyalty and devotion

You want to boost investment by instilling trust, confidence, and pride of ownership in your investors

You’re ready to build a resilient organization that can adapt to challenges while maintaining a strong sense of purpose

Do this powerful work on our beautiful regenerative ranch in Santa Fe

Santa Fe, USA

Rising Circle Ranch

An upscale regenerative ranch featuring traditional Pueblo architecture and spanning nearly 2,600 acres of wildlife, hiking trails in the arroyo, with ancient petroglyphs, and awe-inspiring beauty. Close to historic Santa Fe, an artisan’s mecca.

  • Big-sky desert country
  • Breathtaking nature
  • Interaction with horses and donkeys
  • Evenings around the campfire
  • Star-gazing

Relationships Are Your Most Valuable Currency in Business and Life

When you focus on cultivating relationships over profits and go beyond serving people’s physical and financial needs to meeting their deepest desires, you will set the stage for the passionate commitment that leads to long-term sustainable success.

Are you ready to unlock the “mojo” that comes from meeting your stakeholders’ deepest needs and aspirations?

OR YOU CAN TAKE IT EVEN FURTHER...
and turn your 3-day skills upgrade into a powerful 6-day transformation

When you come to Santa Fe for this valuable experience, do yourself the favor of sticking around for Chip’s Wisdom at Work workshop that’s happening immediately after on March 20-23 – and amplify your ability to make a meaningful impact in your organization or industry.

Join Chip for Wisdom at Work and discover how to:

Cultivate a beginner’s mindset and the willingness to evolve and adapt to change

Elevate your mentorship skills and discover how to foster a “mutual mentorship” dynamic

Ask catalytic questions that uncover your blind spots and empower you to learn, grow, and thrive

Share your knowledge and experience with younger employees to cultivate their talent and leadership

Lead with empathy and foster a supportive work environment that promotes effective communication and relationship-building

Empower others by recognizing and utilizing their unique strengths, leading to a more engaged and committed workforce

You will leave the workshop equipped with a clear vision and next steps to step into your role as a Modern Elder and help boost performance across your team or organization.

Each of these 3-day workshops start at $3,600… but you can attend both for just $5,000 when you register today.

People come for the workshops,
but they stay for the community

This is truly MEA’s “secret sauce” and something you can only experience in person: the powerful connections you will make, not only with your fellow participants and the incredible MEA faculty, but also the deeper sense of connection you will feel to your own inner self and the natural world around you.

Research into aging shows that your relationships play a HUGE role in your health and wellbeing later in life. At MEA, you will make deep and lasting connections and become part of a larger community that will make your life richer and more meaningful.

Many of our alumni cohorts have stayed in close touch for years after their workshop and we have a growing number of local alumni chapters all over the world. It’s a joy for us to see them continuing to offer each other community, friendship, and support as they create thriving midlives for themselves. So if you have been feeling at all disconnected or isolated on your journey, we would love to have you join us!

Have we mentioned the food?

The MEA experience is designed in part by Chip Conley, a world-renowned boutique hotelier, which means the food is amazing.

All of the ingredients are locally sourced, organic, and made from scratch in our kitchens by hand-picked chefs. The delicious breakfasts, lunches and dinners will leave you feeling nourished inside and out – not to mention the blended drinks made with fresh fruit and other top-shelf ingredients. 


Each retreat center has multiple kitchens that always have snacks and beverages available. At MEA, we believe that thriving is delicious!

Your Workshop Includes

  • 5 days and nights of lodging at our boutique luxury retreat center in Baja or Santa Fe with all of your meals, snacks, drinks and other amenities included
  • Daily sessions and experiential activities to help you connect with your inner self, envision your desired experience, and release what no longer serves you
  • Meditation covering a range of practices to soothe your nervous system and help you cultivate greater mindfulness and presence in the moment.
  • Movement to get the energy flowing and build your strength and agility as you chart your course forward to the life you want to live.
  • Incredible bonding experiences with the most amazing humans you’ll ever meet.
  • Three delicious, chef-prepared meals plus snacks throughout the day prepared from scratch with the freshest local ingredients.
  • Festive gatherings to cultivate connection and celebrate the joy and beauty of life.

Tuition starts at $3,600

Ready to start your journey?

PEAK: Boost Your Company’s Mojo with Maslow

Mar 17 - Mar 20, 2025 in Santa Fe, USA
Led by: Chip Conley, Darby Rose

Step into your next chapter with confidence and ease, knowing that every detail of your experience is being taken care of by our world-class faculty and hospitality team.

Starting at

$3,600 per person

OR boost your transformation by signing up for both PEAK: Boost Your Company’s Mojo with Maslow (March 17-20) AND Wisdom at Work: Become an Impactful Modern Elder (March 20-23) for $5,000 and save $2,200.

Still deciding or have questions?
Connect with our helpful team of Advisors

Our Advisors are all MEA alumni who can offer genuine insights into our programs. They’re passionate about helping you finding the right fit to make your next chapter the best one.

Daniel Booz

Dana Anton

Lucas Erie