Reinvention: Write, Tell and Live Your Greatest Story

Who would you be if you no longer listened to people telling you who you’re supposed to be?

We are constantly in the process of evolving and changing and reinventing ourselves. And as we try to make sense of who we are and who we want to be, instead of relying on our own instincts, we too often listen to others and let them tell us who we are – or at least, who they think we are.

But other people will never know you as well as you know yourself. And when you allow their words to define you, you may find yourself getting pulled off track and living a life that doesn’t really fit you.

That’s why it’s so important to take the time to connect back into your deepest self and find your own words to tell the story of your life.

When you step away from the noise and listen to the story your heart wants you to tell, you gain powerful clarity into how you want to show up in the world and unlock your ability to write your next exciting chapter into existence. 

Through a combination of our MEA Cultivating Purpose curriculum and Robin’s decades-proven story coaching techniques, you will:

By the end of your five days with Robin and the MEA faculty, you will have a clearly defined story and a roadmap illuminating your path forward into the next exciting chapter of your life. You will feel confident, invigorated, liberated, and empowered to make your new story your reality!

Robin Fisher Roffer

CEO and Chief Creative Officer for Big Fish Marketing

Brand Strategist | Storyteller | Author | Screenwriter | Script Writer

Robin Fisher Roffer is one of the world’s top brand strategists. She has provided the rocket fuel that has launched and evolved dozens of media brands all over the world such as A&E, Animal Planet, CNN, Comedy Central, Discovery, FX, Hallmark Channel, History, Lifetime, MTV, and TNT. 

As Founder and CEO of Big Fish Marketing, Inc., she leads an award-winning creative team adept at unearthing a brand’s essence and filter, its look, feel and tagline, market positioning, value proposition and key messaging to both consumers and the trade. 

Sought after for leading edge ad sales strategy, Robin is the go-to person for television networks, technology companies and content creators ready to bring audiences to brands across multiple platforms. She uses her rare combination of talents to craft persuasive sales narratives and has produced Upfront presentations for AMC, BET, Bloomberg, Food Network, Fox Networks Group, HGTV, Scripps Networks and Univision. She inspires sales leaders to give press-worthy keynotes, and trains their teams to take the story on the road.

Robin has authored four books on storytelling and personal brand cultivation, including Make A Name For Yourself, The Fearless Fish Out of Water, and Your No-Fear Career. She is also a sought-after screenwriter and scriptwriter of executive keynotes at companies such as AIG, BET, Comcast, FOX Sports, Mattel, Microsoft, Warner Bros. Discovery, Weather Channel, and Walmart. She recently wrote the first-ever keynote given at Sphere in Las Vegas by Hewlett Packard Enterprise’s CEO Antonio Neri and guest speaker, NVIDIA’s Founder & CEO Jensen Huang. When she writes a keynote speech or campaign for one of her executive clients, their company sees a jump in their stock price. 

Now Robin wants to help you make sure your stock goes up by transforming your life into your greatest story yet. She has taught her proven storytelling methodology to clients including CEOs for over three decades and knows that anyone can use it to make their stories compelling and unforgettable. Most importantly, your stock will go up within yourself because you’re going to know what your true calling is and feel excited and confident in going after it.